The Space is a chain of small boutique stores across South Africa which specialise in locally made designer garments and high-end bric-a-brac. For the Summer 2014 season, we explored an imaginary jungle state of class, colour and individualousness. More colour, more Africa. The campaign went across social, in-store graphics, printed media, a billboard and incorporated the use of gif’s to breathe life into both the social and online presence.

Work done while at Modern Museum
Art Direction: Louis de Villiers
Concept: Louis de Villiers
Design: Louis de Villiers
Gifs: Louis de Villiers
Photography: Roger Jardine